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Developing the environment

We strengthen relationships and carry out projects together with our stakeholders, focusing on a win-win dynamic.

With this purpose, we develop different activities and programs focused on four axis: education, economic development, road infrastructure and health, that is why we are positioned as one of the companies with greatest and best levels of coexistence with various segments of our captive audience. Our Sustainability model, as well as our social responsibility policy allow us to build, manage and strengthen relationships sustainably for the benefit of the business and for the development of the territories where we are present.

Relationship with neighboring communities

As part of the relationship we have with neighboring communities, in each harvest we strengthen alliances with the communities in the three influence zones, which are: West Zone, which covers the departments of Retalhuleu and Suchitepéquez; Central Zone located in the Department of Escuintla and finally the Eastern area that covers the department of Santa Rosa.


In Magdalena we contribute to the quality of education on the south coast, recognizing the responsibility of the authority responsible for the coverage. For us, the importance of contributing to rural primary education schools is to ensure the registration of children and ensure the regularity and permanence until they complete the sixth grade, continuing their training in middle school.

Economic development

We encourage the empowerment and training of women as the fundamental core of the family by supporting the Program for Better Families, the Fundación del Azucar, and in our areas of influence, we carry out programs with which we seek to generate the economic independence of the participants, so that they can contribute income to their family nucleus.


In this axis, we develop a program focused on preventive community health in the areas of influence of Magdalena, with preventive health campaigns

- HIV Screening Campaign

- Medical Days

- Reproductive Health

- Vector Control Campaign

Road infrastructure

We make improvements to the communal and neighborhood road infrastructure, to contribute to the transportation of products that the neighbors market outside their communities.

Environmental Management

We have an Environmental Management department, to manage legal compliance within our operations, our environmental performance, the incorporation of good environmental practices; and the development of the capacities of our associates and their awareness about environmental importance issues. This will allow us to promote good use and management of natural resources.

Legal axis: Here we ensure compliance with applicable national legislation and others in environmental matters for our operations, the monitoring of environmental commitments, the management of licenses and instruments for all of our operations.

Process axis: We seek continuous improvement through the definition and monitoring of environmental indicators for each of the processes, the implementation of good environmental practices within these and monitoring to verify the conformity of the parameters defined for each of the environmental components (soil, water and air).

Axis of training and socio-environmental relations: where we actively participate in public dialogue spaces, especially the administration of the water resources and it becomes our cross-cutting axis for compliance.

In that way, we contribute to the conservation and restoration of mangroves in the protected areas of the Sipacate-Naranjo National Park, in Escuintla and Manchón Guamuchal, in Retalhuleu, fostering community participation and raising awareness about the importance of this ecosystem in the coastal areas. We promote and direct reforestation activities in riparian areas and within our farms, in order to protect and create biological corridors for the fauna and flora. In these programs, we encourage the participation of the associates to raise awareness of the importance for the protection and conservation of the environment.

Since the year 2013, together with the National Council of Protected Areas – CONAP and the Private Institute for Research on Climate Change – ICC-, we implemented a strategy for the collection of Parlama sea turtle eggs, which are destined toward the conservation of this species and every year we work on promoting increasing the number of collected eggs.

Research Center
Jorge Luis Juárez Perez

In order to innovate and improve the cultivation of sugarcane, in 1994 Engineer Jorge Juárez, Magdalena Research Manager, began with a process of heat treatment for sugarcane seeds, in order to find a sanitation system for these.

In 1996, Bachelor Yolanda Toledo de Leal, Engineer Luis Pedro Escaler and Engineer Jorge Juárez decided to create a Meristems culture laboratory for sugarcane seed reproduction.

In 1997, plant reproduction is formally begun through meristems with an installed capacity of 400,000 plants per year. The objectives of this laboratory were; plant production of disease-free plants for the establishment of basic seedbed, varietal purity, accelerated production of new varieties, and the introduction of new varieties through this technique.

In 2008, the production of entomopathogenic fungi begins in the Magdalena Laboratory. Entomopathogenic fungi are biological organisms capable of controlling insect pests in different crops. Its objective was to have a production unit of biological organisms to contribute to comprehensive pest and/or disease management that usually interferes with the sugarcane crop in Magdalena.

In the same year, the Meristems laboratory expands and moves to a new infrastructure to produce 2,500,000 plants and this makes it a biofactory for reproduction of various plants through the vitro multiplication or micro propagation technique. In recognition of the invaluable contribution that Engineer Juarez gave to this initiative, in the year 2010, the research center was given the name of Jorge Luis Juárez Perez

In the last years, the Biofactory diversified its activities for the production of ornamental plants, forestry and vegetables. It has a greenhouse where appropriate treatment is given for the formation of sugarcane billets and other plants that are produced in Magdalena.

The process for the formation of the sugarcane billets is carried out in an approximate time of 75 days, in the first 15 days; The seedlings adapt and form their roots within a semi automated greenhouse with an average temperature of 26 to 28°C in an average relative humidity of 70-80%.

It has a light screen that allows decreasing the temperature inside the greenhouse and decreases the radiation getting between 8,000 to 10,000 lux, taking advantage of the maximum light intensity in the first and last hours of the day, and as a result increases the growth and quality of the billets that grow.

After the first 15 days, the billets are moved to an acclimatization area where they are exposed to direct sunlight. In this area a nutrition plan is managed, as well as pest and disease management. As the average time of billet formation elapses, (approximately 2.5 months), these are taken to the field to establish basic plantbeds in the definitive field.

The Magdalena Greenhouse currently has an inventory of 50,000 orchids- this reproduction began 8 years ago. The plants are in the semi automated greenhouse with an average temperature of 26-28°C and a relative humidity of 70-90%. Eight different types of orchids have been produced: Phalaenopsis, Dendrobium, Trichocentrum, Vandas, Oncidium, Cymbidium, Lycaste and Cattleyas; the onew most produced are Phalaenopsis and Dendrobium.

Orchids are cultivated in pots using a substrate with good moisture retention and good drainage. The components in the substrate mixture are: pine bark, pumice stone and coconut rind. It is important that the particle size of the medium is homogeneous for good root development. When the orchids are transplanted, the substrate is disinfected, as well as the flowerpot.

There are also different types of ornamental plants in the greenhouse, such as: Anthuriums, Sphatiphyllum and ferns, these plants are also propagated by tissue culture within the biofactory. The greenhouse currently has about 20,000 different plants.